This goo is actually Salmon colored, don't know why it turned out yellow in the picture. I tried photo shop to get it the right color, but it changed the whole picture, so just left it. Smoked Salmon with some onions, and seasoning and other stuff..for a buck 95 you can get a nice little container full. It's very good with any kind of chips, but I like it best with plain old soda crackers!